Selling in the colder months

by George Nikos

We are now in the last month of winter and it has been one of the strongest winter markets that we have seen in years.

A shortage of properties for sale and pent-up demand from buyers has resulted in homes selling for excellent prices and in some cases, well above expectations.

Across the inner west, clearance rates have been consistently high, averaging around 85 per cent every weekend, and even hitting 90 per cent in some weeks.

All this points to the effectiveness of selling in winter and how it can actually give sellers a competitive edge.

Vendors have traditionally avoided the cold season as they prefer to wait until spring to list their home.

At this time of year, the weather is warm, the gardens are flourishing and homes look great.

But the problem with spring is there are more sellers putting their properties on the market.

With buyers having no shortage of properties to look at, they may miss seeing a home and they can afford to be a bit picky.

Therefore, it does pay to go against the grain by selling in winter.

Serious buyers are always looking for the right property and they don’t suddenly go on a break just because the weather is cold or it’s raining.

This is particularly true for buyers who have sold in summer or autumn and are keen to settle on their next place.

With less listings to choose from, they are more likely to see a property and even willing to pay a bit extra to secure it.

If you’re looking to sell in winter, it is important to present your property as well as you can to maximise its appeal to buyers.

Here are our top three tips:

  1. Warm up the home by turning on fireplaces or heaters. You can also add features such as blankets, rugs and candles to make the interiors look cosy and inviting.
  2. Ensure the home is clean and spotless. Keep clutter away and make sure floors are swept and vacuumed, windows are wiped down, and any necessary repairs are completed prior to an inspection.
  3. Show off the outdoor space. While they may not be the biggest focal point during winter, you can still show how the backyard can be used throughout the year. Set up a dining table and some outdoor chairs, and don’t forget to mow the lawn and remove any debris or dead leaves. You can also decorate the outdoor space with potted plants or water features.

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